Newest Article featuring: The Digital Consultation & Communication with KEVIN.MURPHY STYLE.MASTER Sarah Lund
Over the last year, digital communication has rapidly change how we communicate within our industry. From brands, distributors, salons & stylists, we all speak to clients a little differently & make more connections with them outside the salon. I sat down with Sarah Lund, STYLE.MASTER for KEVIN.MURPHY, to talk about just two ways she is now communicating with clients: the digital consultation & through social media.
Sarah primarily works with bridal, editorial, or photoshoot looks, but the purpose of a digital consultation remains the same in the usual salon setting: “A digital consultation uses these tools ahead of the appointment to establish method, time, price, all ahead of the appointment instead of using precious salon time. This works to get everyone on the same page before we even start.”
For conducting a digital consultation Sarah recommends meeting (at least virtually) your clients where they are, “I typically lean on the client to communicate with them in their preferred way but most of the time I like to set up a Google Meet or a Facetime so we can have that “face to face” conversation.”
Besides the digital consultation, Sarah also recommends being active on social media to connect with your clients between visits. And the most important thing she stresses about this type of communication? She says, “SHOW UP! Be consistent with your posting and your message. Stay in your clients’ sight on social media. Think about it this way, did only 30 people view your video? What would you do if 30 people walked into the salon at once? It would be incredibly overwhelming!! What I am trying to say is to stick with it and continue to SHOW UP!”
If you’re new to the social media game, it’s important to remember, you’re not the first person to embark on this journey. So many other business owners have been in your shoes before, and they’re usually handing out some free advice on the things that worked for them. Sarah recommends finding social media coaches on Instagram to help you along the way. Her recommendations:
Plus, KEVIN.MURPHY offers classes like INSTA.WORTHY to help you get the most out of your social media accounts and grow your business. (And Salon Service Group has an upcoming INSTA.WORTHY class in September! Get your tickets now!)
For more of Sarah’s advice about digital consultations & more social media advice, be sure to watch the full interview!